The Dunedin City Council
is split over whether or not Dunedin should be proactively
marketing itself as a destination for Christchurch business
and families considering relocation.
Nine months after the first devastating quake, calls are now
being voiced to debate whether Dunedin moves from being
reactive to proactive to attract Christchurch businesses
south, while a survey yesterday shows the quakes' effects
appear to have spread through the country's business
community.
Because of the differing views, councillors are scheduled to
meet next week in a workshop and consider recommendations,
which are being collated this week by senior council staff,
the Otago Chamber of Commerce and Otago Southland Employers'
Association.
The future for Christchurch business has been brought into
sharp focus, not only in the wake of escalating and
compounding damages from Christchurch's three major quakes,
but the harsh reality this week that Canterbury's councils
are struggling to secure crucial reinsurance policies.
Councillor John Bezett said while council staff had been
looking specifically at the issue of businesses which could
relocate south, the Government decision last week to pay out
5100 homeowners had prompted "several councillors to voice
their opinion" in recent days.
"We don't want to be seen taking advantage of what is a
tragedy for Christchurch," Mr Bezett said.
"[However] there is some conflict in council as to what could
be done next," Mr Bezett said of some councillors who wanted
the council to "proactively go out" and market Dunedin, while
others were opposed to any sort of campaign.
In a survey by Grant Thornton New Zealand, compiled after the
September and February quakes but before the June 13 quakes,
found up to two-thirds of business around the country had
been affected in some way, including a decline in demand,
disruption to transport and other infrastructure services and
a reduction in staff and management.
The survey found 18% of businesses had suffered long-term
effects, 26% suffered a medium-term impact and 20% had
suffered a short-term hit. Anecdotally, there has not been a
flood of businesses relocating to Dunedin, but commercial
agents are reporting increased inquiries and a small number
of medium enterprises, and some professionals, with fewer
than 20 employees, have moved south.
Chamber of Commerce chief executive John Christie said
because nine months had elapsed since the first Christchurch
quake in September, homeowners and businesses have had to
deal with a "string of major problems" and were now
considering their short- and long-term options differently.
"Dunedin doesn't want to pull businesses out of Christchurch,
but the reality is things have changed up there over the
months and businesses are now being pushed out," Mr Christie
said.
Mr Christie said issues raised in the survey had been
experienced in Dunedin, such as supply interruption, damaged
goods, problems in distributing to Christchurch, a decline in
sales and also tourismThe chamber's president, Peter
McIntyre, said he did not believe central Government was
giving enough regional emphasis to options; considering up to
20% of business, and or residents, are wanting to leave
Christchurch.
"The Christchurch issues are bigger than Dunedin; they affect
the whole South Island now," he said when contacted
yesterday.
The relocation issue has been spurred in recent days by
revelations reinsurance for council assets is not available,
which means the likelihood of "through the roof" rates for
Christchurch ratepayers.
"Dunedin is a viable option for them, as opposed to Auckland
or Sydney.
"It has sound infrastructure in its port, airport, healthcare
and education, which all leverages into the growing
hinterland," he said.
Grant Thornton partner in Christchurch, Tim Keenan, said one
of the overriding problems facing city businesses after the
spate of earthquakes was the shrinking talent pool of staff
and senior management.
"With it being unlikely that people, outside of the
construction sector, will move to Christchurch in the medium
term, the demand impact for talent and skills is likely to
have an inflationary effect on wages and salaries," he said
yesterday.
A critical focus of employers in the region is the retention
strategies they are executing in their businesses as this
demand for talent rises.
simon.hartley@odt.co.nz
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