Escea managing director Nigel Bamford is excited by the potential in Europe for the company's gas fires. Photo by James Stringer.
When it comes to energy efficiency, Dunedin company Escea is
The company's DX series gas fireplace was recently rated the
most efficient in Europe by the British Standards
It achieved a 94.1% energy efficiency rating from the
institution as part of its CE certification process, allowing
Escea to sell products to most European countries.
Managing director Nigel Bamford said the rating was
validation, as the company knew its products were efficient
but every country measured efficiency in slightly different
ways and it was very hard to ''benchmark yourself country to
Now it could benchmark itself against European producers.
The company's technology and thinking had managed to outdo
all those European companies that had been very efficient for
many years, he said.
There were hundreds of European fireplace companies, some of
which had turnover of hundreds of millions of euros ''and we
managed to trump them'', Mr Bamford said.
It had positioned the company as the ''thought leaders'' in
''I don't think that means to say we're going to start
selling 10,000 products a week over in Europe [but] if a
distributor or another company over there wants to partner
with leaders in the efficiency space, they ring us,'' he
That was already happening as the rating opened doors with
potential distributors and companies.
Before it received the rating, Escea had established a
The DX1500 was also on sale in Australasia, the UK and North
Escea was now actively looking to develop additional European
distribution networks in the coming months.
The company has had other successes recently, being named as
one of New Zealand's 10 hot emerging companies by TIN100 and
the DX series fireplaces were placed in the top six in the
World Architect News product of the year competition.
While the recession years were hard for anyone providing
products to the building industry, the past two years had
seen people starting to build houses again, Mr Bamford said.
The D-series technology was really starting to sell well,
especially in places like Christchurch, and Australian
consumers were also very big on fireplace efficiency.
The company, established in 2002, was now of an age where it
could really capitalise on its opportunities, with a good
factory and good staff.
Staff numbered 50 and that number would grow over the coming
months, he said.