Paula Hellyer and Angus McBryde, of Dunedin company Glow,
with the advertisement they created for a German
architectural firm which has featured in an international
food magazine. Photo by Peter McIntosh.
Distance does not have to be a barrier for small Dunedin
companies wanting to work on the international stage - just ask
Glow director Paula Hellyer.
The first execution of an advertising campaign created by the
public relations, marketing and design company for German
architecture firm Heyroth and Kurbitz Architects has come out
in international food magazine Fool.
''We can produce work of an international quality from
Dunedin,'' Ms Hellyer said.
Glow was contacted by email in the middle of last year by
Heyroth and Kurbitz. The firm had come across a series Glow
did for Team Architects and thought it was different from
anything else it had seen.
It was an ''unusual occurrence'' to receive an email from
Hamburg but the two parties met on Skype and got on well,
sharing a similar philosophy concerning design, Ms Hellyer
Briefings were then conducted via Skype, with no problems. Ms
Hellyer hoped more work would come from the campaign.
Heyroth and Kurbitz was a specialist interior architecture
firm for the hospitality industry. It wanted something for
Fool, which is published in Sweden and has an international
circulation of 10,000, that would ''speak to'' chefs and
restaurants, she said.
Fool was selected as the world's best food magazine in last
year's Gourmand Awards. When they received a digital copy of
the magazine, Ms Hellyer and designer Angus McBryde
were''blown away'' by the standard. Ms Hellyer was
responsible for the advertisement's concept and copy, while
Mr McBryde was the designer, and they were delighted with the
Glow has specialist knowledge of the architecture industry.
Ms Hellyer previously worked as marketing and communications
manager for architecture and design practice Jasmax in
Auckland, and the business has also worked with Team
Architects, Architecture Van Brandenburg, and the New Zealand
Institute of Architects' southern branch.