German firm seeks out Dunedin talent

Paula Hellyer and Angus McBryde, of Dunedin company Glow, with the advertisement they created for a German architectural firm which has featured in an international food magazine. Photo by Peter McIntosh.
Paula Hellyer and Angus McBryde, of Dunedin company Glow, with the advertisement they created for a German architectural firm which has featured in an international food magazine. Photo by Peter McIntosh.
Distance does not have to be a barrier for small Dunedin companies wanting to work on the international stage - just ask Glow director Paula Hellyer.

The first execution of an advertising campaign created by the public relations, marketing and design company for German architecture firm Heyroth and Kurbitz Architects has come out in international food magazine Fool.

''We can produce work of an international quality from Dunedin,'' Ms Hellyer said.

Glow was contacted by email in the middle of last year by Heyroth and Kurbitz. The firm had come across a series Glow did for Team Architects and thought it was different from anything else it had seen.

It was an ''unusual occurrence'' to receive an email from Hamburg but the two parties met on Skype and got on well, sharing a similar philosophy concerning design, Ms Hellyer said.

Briefings were then conducted via Skype, with no problems. Ms Hellyer hoped more work would come from the campaign.

Heyroth and Kurbitz was a specialist interior architecture firm for the hospitality industry. It wanted something for Fool, which is published in Sweden and has an international circulation of 10,000, that would ''speak to'' chefs and restaurants, she said.

Fool was selected as the world's best food magazine in last year's Gourmand Awards. When they received a digital copy of the magazine, Ms Hellyer and designer Angus McBryde were''blown away'' by the standard. Ms Hellyer was responsible for the advertisement's concept and copy, while Mr McBryde was the designer, and they were delighted with the result.

Glow has specialist knowledge of the architecture industry. Ms Hellyer previously worked as marketing and communications manager for architecture and design practice Jasmax in Auckland, and the business has also worked with Team Architects, Architecture Van Brandenburg, and the New Zealand Institute of Architects' southern branch.

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