Members of the Timely team, Andrew Schofield (left), Justin Hewitt, Kirstin Baker, Ryan Baker, Rowan Simpson, Andrew Long and Israel Butson are excited about the company's future. Photo by Luke Johnston.
The clock never stops at Timely Ltd.
The company, which was launched in 2012, produces a
cloud-based appointment management system for businesses
requiring scheduling of their staff and services.
It has grown to 10 staff, with customers in 35 countries, and
has recently opened an office in the United Kingdom.
Staff now comprised five in Dunedin, three in Wellington and
two who have started in London, a move which was instigated
by the need to support all the time zones.
''When we're asleep, a large number of our customers now are
not,'' Dunedin-based chief executive Ryan Baker said, adding
that there was also a ''pretty big market'' there.
Mr Baker believed the key to the company's rapid growth had
been ''getting the basics right'', which set it apart from
the hundreds of other providers in the same space.
Customers loved the product, which helped make their lives
easier, and there was very good organic growth from that, he
One interesting aspect was that small business owners were
willing to tell others - even if they might be competing
businesses - about the product.
Timely was founded by Mr Baker, along with Andrew Schofield
and Will Berger.
Both Mr Baker and Mr Schofield were previously involved in
BookIt, an online software provider for tourism operators
which was sold to Trade Me in 2010, and they met Mr Berger at
The way the company was set up was fairly non-traditional,
with everyone working remotely, but it worked well.
''The key to that is choosing the right people to come into
that environment,'' he said.
It also allowed people to be able to balance their work and
family life well and that was something that was important.
A lot of hard work had been involved and Mr Baker said he
tried to avoid a lot of hype, preferring to take a
He was pleased with how the company had tracked ''pretty much
exactly where we want to be''.
When it came to future plans, Mr Baker said the focus would
continue on getting the basics right and also picking
''really good people'' to join the team. Recruitment had been
a huge focus.
There were a lot of opportunities and while a lot of people
chased ''the next big thing'', there were a lot of every day
applications that could be made better, he said.