February was a month of milestones for MeatMail.
Company co-founder Harry Uffindell has left a law career at
Bell Gully in Auckland to return to Dunedin and help drive
growth of the subscriber-based home delivery service.
The company has also acquired its own delivery truck, meaning
it could now open up routes during the week. Previously, it
was only leasing a truck at weekends.
Mr Uffindell and David Booth were students at the
University of Otago and they launched MeatMail in mid-2012,
having seen an opportunity to become involved in a small
business and to make some pocket money.
But it has evolved since then and their plans have become
Mr Booth, who is managing director, said Mr Uffindell's
welcome return would allow him to focus on systems and
deliveries, while Mr Uffindell would tackle sales.
The truck would also allow more independence and opened up
more opportunities, he said.
Mr Booth, who also ''tossed'' a legal career about nine
months ago, said an opportunity existed, and the pair needed
to give it a crack.
While in Auckland, Mr Uffindell had continued to do
administrative work for MeatMail out of work hours, but
having him back in the office was going to be very valuable,
To make the most of the return of students to the city - a
major market for MeatMail - eight student salespeople had
been employed and would start work on Monday. Last year, two
sales people recruited 180 customers in a month.
The Christchurch relaunch had been delayed by another month,
to the start of April, so Dunedin could be focused on, Mr
There was also a big potential market in the North Island,
but they wanted to ensure they had a very strong offering
before heading there.
Auckland, in particular, was a very different market from
Dunedin as there were many more competitors and options
there, he said.