A New Zealand seafood promotion has begun in which Chinese
consumers can order paua, greenshell mussels and Bluff and
Pacific oysters online and take delivery within 72 hours.
The joint promotion between New Zealand Trade and Enterprise
(NZTE) and China's most popular online shopping platform,
Tmall.com, follows a similar Alaskan seafood promotion last
year, which sold 50 tonnes of seafood.
Shoppers across China can buy live seafood from New Zealand,
have it packaged and air freighted to Shanghai within 36
hours and receive the orders within 72 hours. NZTE trade
commissioner in Shanghai Mike Arand said the online channel
gave New Zealand companies access to ''efficient and scalable
ways'' to expand sales in China.
''We are very excited to have our first New Zealand promotion
with Tmall.com,'' he said in a statement.
China is New Zealand's largest seafood market and exports
last year were up 19% to $376 million. Total international
seafood sales to China have grown in the past 20 years from
$500 million to $1.5 billion.
Tmall.com's head of international business development, Janet
Wang, hoped the promotion would prompt more seafood exports
For a week until Tuesday, New Zealand products available
include greenshell mussels, Bluff and Pacific oysters and
Mr Arand said online shopping had become a major trend in
China and for the third consecutive year, Chinese online
shoppers outnumbered American online shoppers. In 2013, their
number surged to 302 million.
The promotion's supply manager is Oceanus, which has been
importing, promoting and distributing New Zealand seafood in
China since 2011. New Zealand companies involved include
PauaCo, Pure New Zealand Greenshell Mussels, Ngai Tahu
Seafood, Pacific Marine Farms and Talley's, and several wine