"Producing one more glossy document may support a printer
somewhere in Wellington but it won't advance the interests
of the regions one bit" - David Clark.
The Government is stepping up its emphasis on attracting
regional investment as the election campaign gathers momentum.
• Otago's strengths
Economic Development Minister Steven Joyce, who is also the
National Party campaign manager, yesterday released a set of
14 regional investment profiles at the New Zealand and
Australia Economic Development Forum in Auckland to promote
investment opportunities in each region of New Zealand.
The profiles provided information about sector strengths and
how those were supported by each region's workforce, raw
materials, services and infrastructure.
The Government has been under pressure to recognise the
contribution of New Zealand's regions to the economy
following $40 billion being committed to the Christchurch
rebuild and a long list of projects approved for Auckland -
the country's two largest cities and the cities with the most
Mr Joyce said the regions led New Zealand's recovery from the
global financial crisis.
''These profiles will help regions attract more new
investment and further strengthen their local economies.''
Dunedin North MP David Clark, who has campaigned hard to keep
AgResearch's Invermay facility intact, said the investment
profile for Dunedin did not provide anything new.
Economic development documents produced by the Otago Chamber
of Commerce, the Dunedin City Council, the University of
Otago, Otago Polytechnic and other stakeholders had already
identified opportunities in Dunedin and its surrounds.
''The Government should put its money where its mouth is.
Producing one more glossy document may support a printer
somewhere in Wellington but it won't advance the interests of
the regions one bit.''
Invermay was a touchstone issue for many in the region but
there were others such as retaining government services and
continuing to support education.
Labour believed a country prospered only when the regions
prospered and the Organisation for Economic Co-operation and
Development (OECD) backed up that approach, Dr Clark said.
Mr Joyce said New Zealand Trade and Enterprise (NZTE) already
provided investors with information about about how New
Zealand as a whole compared with other countries as a
business and investment location.
The regional profiles would do the same for each region of
Investors had a lot of choice across countries, sectors and
regions and needed a clearly-defined value proposition, he
''It's important for everyone working to attract investment
to the regions to get to grips with how investors see the
world and how best to communicate them.''
By clearly articulating the key business opportunities in
each region, the country would be in a better position to
attract more new investment into regional New Zealand, Mr
NZTE developed the profiles in partnership with economic
About 200 businesses, as well as economic development
agencies, were consulted and contributed information.
NZTE spent a total of $116,870.23 on preparing and producing
the 14 regional investment profiles.
This figure includes design and production, meeting and
travel-related costs for NZTE staff.
The profiles were part of NZTE's regional investment
attraction programme which was encouraging more international
firms to invest in New Zealand's regional economies to
increase growth and jobs.
Mr Joyce said the programme was set out in the Government's
Business Growth Agenda - Building Capital Markets, and
supported the target to increase the ratio of New Zealand's
exports from 30% to 40% of GDP by 2025.