earthquake and the opening of the Forsyth Barr Stadium has
led Tourism Dunedin to undergo an internal shake-up.
Chief executive Hamish Saxton told the Otago Daily Times the
earthquake created "opportunities and pressures".
These, along with the stadium and redevelopment of the
Dunedin Centre, meant it was time to restructure.
"We need to make sure that we retain the greatest
opportunities out of those that we can, and make sure we meet
the demands of the visitor economy."
Three roles will go as part of the restructuring, including a
part-time public relations consultant, a part-time
Auckland-based trade sales representative and a full-time
domestic and conference marketing manager.
The full-time role was vacated this week, and the part-time
roles are expected to be disestablished at the end of the
Five new full-time permanent roles at the regional tourism
organisation would replace those roles, resulting in Tourism
Dunedin having the equivalent of 8.2 full-time staff.
Four of those roles would be advertised later this month,
including a tactical marketing and branding role, a sales and
marketing role, a public relations and communications role,
and a business events tourism development and sales role.
Funds for all positions had come from the existing budget,
and operators responded favourably to the restructuring, Mr
Three new priorities for Tourism Dunedin would be digital,
branding and China, which was emerging as a major market for
New Zealand and the city, Mr Saxton said.