Swiss tourists Brigitte Schneider-Grimm and children Marlen
(9) and Elsa Grimm (6) walk around the Orokonui reserve.
Photo by Craig Baxter.
Reducing winter opening days from seven to five days is
just one of the tough decisions the Otago Natural History Trust
may have to make about Orokonui Ecosanctuary in the coming
year.
"We haven't gone into debt yet - a remarkable achievement for
two years of operation and a $5.5 million investment."
However, the 8000 visitors in 2011, plus 2000 education
programme children and even with the phenomenon that was
Sirocco the world-famous kakapo - fell well short of the
trust's 25,000-a-year target and provided only 20% of the
income needed to run the sanctuary.
Last winter the ecosanctuary hit a "low patch" and staff
hours had to be reviewed, he said.
The trust wanted to retain the "fantastic" staff working at
the sanctuary, and it was considering reducing the opening
days from seven to five this winter, Mr Peat said.
The past year's income was bolstered by donations of $70,000,
income from the shop and the increasing popularity of the
visitor centre as a corporate and wedding venue, but the
trust was "still financially holding its breath", he said.
It had also sought sponsorship for improvements like
Sirocco's purpose-built enclosure.
The ecosanctuary had recently received $350,000 over three
years from the Government's biodiversity fund to employ
rangers and carry out work within the sanctuary.
"It's a good base to work from," Mr Peat said.
To help bring some stability to the ecosanctuary, the trust
was also working on sponsorship arrangements, including one
which could see transport laid on from the city centre to
Orokonui on cruise ship days.
A huge milestone for the ecosanctuary was the first bus visit
of a cruise ship contingent, something it had been actively
marketing since before the ecosanctuary opened.
Operations manager Chris Baillie said the visitors, mostly
German, were very keen to see the wildlife and she hoped it
was a sign of things to come.
Another group from the same cruise ship was due to visit
Orokonui in February.
"It was fantastic."
The trust would continue to promote the ecosanctuary in the
German market and listings in Lonely Planet and
Rough Guide travel publications also helped.
However, research into visitor patterns showed Orokonui's
main market was visitors from Dunedin or wider Otago and
Southland.
"We're selling annual passes and word of mouth is bringing
people in," Ms Baillie said.
They were also working on developing their "After Dark"
tours, which aimed to give people a chance to see or hear a
kiwi.
"If we got one busload from each cruise ship, we'd be much
more relaxed about income.
"Like all tourism ventures, we need the numbers in summer to
carry us through the winter."
- rebecca.fox@odt.co.nz
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