NHNZ general manager John Crawford
NHNZ is working with a Korean company to develop
cost-effective software able to turn high-definition television
into 3-D programmes.
Although the conversion of 2-D to 3-D television was
possible, the results were not particularly reliable and it
cost "an absolute fortune", NHNZ general manager John
Crawford said from Korea yesterday.
So the Dunedin-based documentary maker had partnered with
Korea's largest government-funded research company and
technical giant ETRI to develop the software using its
documentaries as a test.
"If ETRI pull this off, and we are very confident that they
will, they will be the first to create software with
cost-effective conversion capability."
Mr Crawford said countries that had launched 3-D television
channels were very short on content.
Although NHNZ had made 20 hours of 3-D programming, it had
hundreds of hours of high-definition television which could
be converted to 3-D if there was a cost-effective way.
"There is not a lot of 3-D TV programming made."
If the new software worked, it would give NHNZ a leading edge
against other, similar production companies and benefit it
economically even when the system was sold on the open
market, he said.
"We'll have the technology first."
Mr Crawford and technical and IT systems manager Wayne Poll
were in Korea this week to take part in workshops with ETRI.
Initial tests looked promising and, during the workshops,
they would be advancing the software using NHNZ's Life
Force series due to its huge diversity of high-definition
"It'll really put the technology through its paces."
The Korean scientists would visit Dunedin in October to
continue the testing.
"We're hoping to have the process completed in 12 months, but
it's small steps."