The company running Dunedin's Forsyth Barr Stadium is
celebrating a rare financial win after confirming a small
profit from this year's ITM Cup rugby season.
Figures released to the Otago Daily Times showed Dunedin
Venues Management Ltdbooked a profit of $36,475 after hosting
six Otago ITM Cup home games, including a semifinal against
Tasman on October 19.
The company secured total revenue of $114,418 - including
$74,066 in venue hire fees from the Otago Rugby Football
Union - but faced costs totalling $77,943.
The results came after a turbulent year, including
revelations of a $3.2 million loss, and left DVML chief
executive Darren Burden "reasonably happy" yesterday.
However, there was room to improve, and he wanted to build on
the result next season.
"I think we have done pretty well. I would like to see an
improvement on that next year."
The result comes after DVML also booked profits from this
year's Super 15 season and from hosting its first All Blacks
test on September 15, although details could not yet be
released, he said.
A breakdown of ITM Cup figures was released after an official
information request by the ODT and showed DVML's returns had
improved as the season went on.
The company was left with a profit of just $440 from Otago's
first home game, against Northland, watched by a crowd of
4000, but then posted a $78 loss when the second match,
against North Harbour, attracted just 2810 fans.
However, the situation steadily improved.
The biggest return came when Otago hosted the semifinal
against Tasman on October 19, attracting a crowd of 6750 and
generating a profit of $19,358.
DVML received a share of all ticket sales from each ITM Cup
match, although the "lion's share" went to the ORFU, Mr
However, the ORFU did not get a share of food and beverage
sales, which generated $35,899 for DVML across the season.
Mr Burden said DVML had faced challenges during the ITM Cup
season, including building a working relationship with "lots
of new faces" within the Otago Rugby Football Union,
attracting sponsorship and fans.
The figures also showed DVML staff had become "a little bit
smarter" about running the venue efficiently as the season
Operating costs were cut from $17,754 for the first match to
between $11,000 and $12,000 for later normal season matches -
while keeping both the north and south stands open - before
rising again to $13,600 for the semifinal.