Dunedin tourism operators are learning Mandarin, studying
Chinese customs and adapting their products to welcome
visitors from China.
With more than a million Chinese millionaires, hundreds of
billionaires and millions more affluent Chinese wanting to
travel, the time was right to lure them to Dunedin, operators
were told at a workshop in the city this week.
About 50 Dunedin tour guides, tourism business owners and
retailers attended a ''becoming China ready'' seminar run by
Amy Adams, of Occam Consulting.
She lived in China for 15 years and worked to help
professionals bridge the gap between the Asian nation and the
Ms Adams explained various customs, expectations and
behaviours of Chinese visitors in order for Dunedin tourism
professionals to effectively attract them and build
meaningful, positive relationships for future business.
Chinese travellers were good at relaying their experiences to
friends and family, she said. Therefore, it was crucial for
tourism operators to make a positive impression.
Ms Adams detailed ways in which New Zealand operators could
accommodate the needs of Chinese tourists and satisfy their
expectations, to benefit from the ''word of mouth'' marketing
which would invariably follow.
Tourism Dunedin chief executive Hamish Saxton said it was
crucial operators understood their customers and could tailor
experiences and products to suit.
''We want to demonstrate that Dunedin is China friendly and
ready for business. Those who can tailor their offerings in
order to provide a better experience will also generate
greater investment and yield from those visitors,'' he said.