Brand Aid creative director Luke Johnston says it would be
a significant win for Dunedin and business in the city if
it was to win the Gigatown competition. Photo by Jonathan
Dunedin needs to take the opportunity of having the
fastest internet in the southern hemisphere seriously and get
behind the Gigatown competition.
That is the message from some businesses relying on the
Animation Research managing director Ian Taylor said people
should stop worrying about what they would do with technology
but rather worry about winning the competition.
Animation Research already had the technology and special
data-caps because it would not be able to operate out of
Dunedin if it did not.
''Last week we were connected with four different events
which were all happening at once, there was the Formula One
in Sau Paulo, yacht racing in the Caribbean, golf in Dubai,
cricket in Australia and without the technology we have we
couldn't do it,'' he said.
Just like the telephone, gigabit technology would be
commonplace in homes in five to 10 years so Dunedin needed to
take the opportunity the Gigatown competition provided so it
was not left behind, he said.
''We are a city of firsts so we are well placed to be the
first town in New Zealand to have this technology.''
''At the end of the day someone is going to win it and all
that should matter is that Dunedin ... wins.''
Another business promoting the possibilities of the
technology is brand development and design company Brand Aid.
Creative director Luke Johnston said if Dunedin was to have
the gigabit technology installed there would no longer be a
remoteness to doing business in the city.
''At the moment we are somewhat isolated from the rest of the
world but if we had access to the gigabit technology that gap
will disappear,'' he said.
Being able to collaborate with many different people all at
once would open up a world of possibilities that were just
not available now, Mr Johnston said.
Motion Sickness Studio director Josh Jeffery said there was
already a small cluster of IT and creative businesses which
would only grow if Dunedin won the Gigatown competition.
The design studio had clients all around New Zealand and
relied on the internet to work with its clients, he said.
Mr Jeffery said about 90% of his day was spent online talking
to clients which meant they needed the best technology they
could get and having access to gigabit technology would mean
Dunedin was no longer segregated from the rest of the world.
It was also about realising the potential Dunedin had as an
''With abundant commercial space, relatively cheap rent and
the talent coming from the university and polytech, having
the gigabit technology is a recipe for success.''