Tourism Dunedin is to be disestablished and its work
absorbed by a new Dunedin City Council in-house marketing
agency that will promote the city's business, education and
Announcing the move last night, Dunedin Mayor Dave Cull said
the city marketing agency would provide an opportunity for
the city to do more to promote all of its investment
The council has been investigating the idea since last year.
The decision to set up the agency was made in a non-public
session during the council's pre-draft annual plan
discussions last week.
Mr Cull said it had not been an easy decision to disestablish
''Tourism Dunedin has done a wonderful job in promoting
tourism, but we are aiming to get the best outcome for
Dunedin and to do that we need to promote our business and
education sectors more effectively, not just concentrate on
Council chief executive Dr Sue Bidrose said the agency aimed
to carry on the excellent work Tourism Dunedin had done for
tourism, and the move was not a criticism of how effective
the organisation was.
She said much good work was being done by different
departments and agencies across the city, but it was
fractured. A single team would be more efficient and help the
city send out a more consistent message.
The structure of the agency was yet to be determined, along
with where it would sit within the council structure. That
would be worked out in the next few weeks, so positions could
The agency would work closely with the council's economic
development unit and i-SITE.
The intention was to disestablish Tourism Dunedin by June 30
this year and establish the agency by July 1.
Six people worked fulltime at Tourism Dunedin along with
three part-time contractors.
Some of the positions were likely to transfer across where
there was direct alignment with roles, and other staff would
be encouraged to apply for roles within the new agency.
Tourism Dunedin board chairwoman Trish Oakley said the board
supported the creation of a city marketing agency and had
worked closely with the council on the proposal. Such an
agency would help better position the city as a place to
live, work, visit, study and invest, and would build on the
work already done by Tourism Dunedin and other city
organisations, she said.
''This change presents us with an opportunity to work closely
with visitor sector leaders and build on the confidence we
share in the sector's ability to make an important economic
contribution to Dunedin.''
Dr Bidrose said the performance of the agency would be
reviewed after 18 months, with a view to assessing whether,
in the longer term, it should become a council-owned company.