A former professional cricketer has been tasked with making a
success of Dunedin's Forsyth Barr Stadium.
Terry Davies (53), a former deputy chief executive of the
South Australian Cricket Association who at present works for
the South Australian Tourism Commission, has been appointed
chief executive of Dunedin Venues Management Ltd.
Mr Davies, a professional cricketer with Glamorgan County
Cricket Club in Wales in the 1980s, will be the company's
third chief executive. The company manages council-owned
venues in Dunedin, including the stadium.
The last chief executive, Darren Burden, left in December,
just a year after taking over from David Davies.
The stadium, now in its third year of operations, has failed
to meet its budget each year and has had to turn to
ratepayers for millions of dollars of extra funding.
It has struggled to attract headline concerts, with none, at
this stage, booked for the 2014-15 year.
Since leaving the South Australian Cricket Association, Mr
Davies has worked for Etihad Stadium, Melbourne, generating
revenue through venue membership clubs, corporate hospitality
At present, he is the event strategy manager at the South
Australian Tourism Commission, reviewing its strategic plan
for events, with responsibility for their commercialisation.
He was commercial manager and then deputy chief executive of
the cricket association during a period when the Adelaide
Oval became known as a national entertainment venue, hosting
concerts by AC/DC, Pearl Jam, Fleetwood Mac and hosting the
International Rugby Sevens.
A statement issued by DVML last night said Mr Davies saw it
as a ''terrific challenge'' to ensure all DVML venues
succeeded and wanted to ''grow the businesses
Mr Davies was in Dunedin last weekend attending events at the
stadium, it said. He is set to begin work for DVML late next
month. His wife is to join him later.
Speaking from Perth last night, DVML chairman Sir John Hansen
said Mr Davies was chosen from a shortlist of four. The board
had sought someone with significant commercial experience.
''[Mr Davies] has got a great deal of background in all sorts
of commercial activities, in attracting shows to South
Australia, driving revenue and membership up enormously at
the Adelaide Oval at a period when it really became
''He's got a really commercial focus.''