Engineering manager and Brad Houghton, Tuapeka gold print operations director at the building in Fairfield which is being renovated for their move. Photo by ODT.
Lawrence's biggest employer, Tuapeka Gold Print, is moving
its printing operations to Dunedin in a $2 million expansion
Company director Jim Robertson said relocation to its new
factory in Fairfield would begin on April 18.
The site was expected to be fully operational within 10
The company, which employs about 70 people, is New Zealand's
largest supplier of branded promotional products such as pens
and drinkwear with an eight-figure turnover.
The former Taieri Print site in Chadwick St would allow the
company to have all its operations under one roof instead of
working from five buildings in Lawrence and its warehouse in
''While the decision is very exciting for the business, it
comes with a deep emotional impact on the management, staff,
and the township of Lawrence ... ,'' he said.
''Emotionally, it was almost impossible to make it.''
Mr Robertson said the factory purchase and renovations cost
less than $2 million, but a warehouse would later be built on
Tuapeka Gold Print managing director Brad Houghton said the
''number one consideration'' had been the company's staff
based in Lawrence.
The company would provide three transit vans to transport
Lawrence staff to and from Fairfield daily for the first 12
Some staff already travelled to Lawrence from Dunedin on a
''If we were going to move, we had to consider the team here.
We didn't want any job losses ... at least we have helped
them transition through that,'' Mr Robertson said.
Mr Houghton said the company hoped to double its growth over
the next three to four years.
''We're already expanding. We've blown as much air as we can
into this balloon ... we can't physically stuff any more into
''As much as we want to [stay], we simply can't.''
General manager Greg Jolly said while the company aimed to
double its growth, it did not mean staff numbers would
''But there will still be employment opportunities,'' Mr
''The company is definitely going to grow,'' he added.
Over recent years, the company had developed new printing
technologies that allowed it to expand significantly its
product range and sales.
It had also increased sales in Australia, which were growing
faster than it could ''comfortably'' handle.
Mr Robertson said that plans to introduce more new
tech-nology and product categories were ''severely
constrained'' by the present lack of space.
Tuapeka Gold Print initially focused on printing pens.
By 1993, with sales of up to four million pens, it was the
largest printed pen business in New Zealand.
The company also manufactures drink bottles, but buys most of
its products from China before printing and distributing them
through New Zealand, Australia and the Pacific Islands.