Seventeen women in the South were
diagnosed last year with cirrhosis of the liver from drinking
too much alcohol.
This compares with six in 2006, Southern District Health
Board figures released under the Official Information Act
In New Zealand, 60 women were diagnosed in 2011, compared
with 35 in 2001.
In the same period, the number of men diagnosed rose to 178
National Addiction Centre director Prof Doug Sellman, of
Christchurch, said New Zealand men were traditionally heavy
drinkers, but New Zealand women had increased their alcohol
consumption since the late 1980s, when wine was marketed to
woman as a ''sophisticated'' drink.
''The sign of success now is having your mitt around a wine
The marketers promised the Government that New Zealand's
alcohol problems would ''magically disappear'' when the
country became more sophisticated, like France.
The Government believed the hype despite France's many
alcohol problems and allowed alcohol to be sold in
supermarkets, Prof Sellman said.
''France had the highest rate of cirrhosis of the liver in
the world at the time. It's now been surpassed by Scotland,
and New Zealand is well on the way because we are letting the
alcohol industry really push alcohol.''
The alcohol marketers also failed to inform New Zealanders
that France also had one of the highest rates of alcohol
dependence in the world in the late 1980s, Prof Sellman said.
The marketers targeted women with wine, just as RTD marketers
targeted women and young people, he said.
''Young women get a double-whammy of marketing.''
The alcohol problems, such as cirrhosis of the liver, had not
magically disappeared in the push for sophistication.
''Cirrhosis of the liver is one of those markers which is
uncomfortable to think about because it is a horrible