Tuapeka Gold Print is committed to bucking the trend
of job losses in Dunedin and aims to double the size of its
business within a ''few years''.
Managing director Brad Houghton made the comments as
production started at its new factory in Fairfield yesterday
after operations were shifted from Lawrence.
''I've read too many sad stories about [Dunedin] people
losing their jobs and we want to make a difference. We want
to buck that trend and do something really positive.''
The shift was already making a difference in Dunedin, with
five of the 10 staff laid off in the closure of Bell Tea's
Dunedin factory getting full-time positions.
They were replacing staff who did not make the move from
Lawrence, of whom three retired and two were fixed-term
The company, which employs about 70 people, is New Zealand's
largest supplier of branded promotional products such as pens
and drinkware and has an eight-figure turnover.
Shifting to the former Taieri Print site in Chadwick St
allowed it to have all its operations under one roof instead
of working from five buildings in Lawrence and its warehouse
Moving to Dunedin was necessary for the company to expand, Mr
''We are here for a reason. We are going for it. We want to
double the size of the company in the next few years.''
This included expanding into the Australian market and
increasing its range of products.
The new custom-designed facility was ''a dream'' compared
with the old one and doubled the amount of space available.
''We can go places - we have got so much space.''
It would improve productivity in a number of ways, which
included not having to cross the road for staff breaks.
''I calculated [that in total] we walked about 5000km just to
smoko every year. We had one person permanently walking to
smoko, in effect.''
The move had gone to plan, with production staff having a
break over Easter while equipment was shifted and the new
The company had worked hard to get Lawrence-based staff on
board with the move, including providing transit vans to
transport them to and from Fairfield, and those spoken to by
the Otago Daily Times yesterday were genuinely excited
about working in the new factory.
• Tuapeka Gold Print initially focused on printing pens but
has since expanded to print on everything from bags to USB
drives and portable speakers. By 1993, with sales of up to
four million pens, it was the largest printed pen business in