The new Dunedin marketing agency to co-ordinate tourism,
events, investment, skills and migrant promotion efforts for
the city will be known as Enterprise Dunedin.
The name and details of the agency were sent to members of
the local Tourism Industry yesterday.
Dunedin City Council visitor industry business development
adviser Sophie Barker said by email the council was to form
the new agency, moving Tourism Dunedin in-house, from July 1.
The agency would be responsible for economic development and
city marketing and consist of the council's present economic
development unit, i-Site and Tourism Dunedin staff.
It would be led by a director, a newly created position, the
recruitment for which would start soon.
The new director would report directly to council chief
executive Dr Sue Bidrose.
The agency was the result of a review project, which was part
of Dunedin's economic development strategy. It will play a
key role in talent, education and investment-attraction
activities for the city.
More structural changes inside the council, including across
its property group, are expected to be announced today.
Dr Bidrose said she would not reveal the remaining changes
last night, as not all staff had been told.