The workforce in Otago is getting older and the
businesses targeting the growing demographic will prosper.
Partners in Change managing director Geoff Pearman, of
Brisbane, who is to speak at the launch of the Otago Careers
Festival in Dunedin on Monday, said people 65 years and older
were staying in the workforce by choice and necessity.
''They are living longer, they want to stay at work ... and
some financially need to.''
In 20 years, the number of people aged 65 years and older
working in New Zealand was expected to double. In 2021, the
age group was expected to be 9% of the workforce and then
increase to 12% in 2031.
Employers needed to ensure they retained older staff, because
declining birth rates would make sourcing staff more
difficult in the future, he said.
There was no proof to the popular belief that older workers
displaced youth from entering the workforce.
''It's the same argument as back in the 1960s, that said, if
women participated in the workforce, it was going to displace
men. It didn't happen.''
In fact, research revealed that businesses prospered with an
Mr Pearman said Dunedin businesses needed to stopmarketing to
younger consumers and ''tap into the huge boomer market''.
''The big market with the money is 55-plus.''
Otago Careers Festival steering group chairman Pete McBeth
said the festival, in its sixth year, showcased many of the
careers available in Otago.
''If you're interested in business, if you're an employer, a
student, a jobseeker, a migrant, whatever, there is something
at the festival to support and clarify your career