Dunedin Venues Management Ltd is shedding six staff - but
recruiting four more - as part of a push to sharpen its
commercial focus, chief executive Terry Davies says.
Mr Davies told the Otago Daily Times the restructure was
designed to shift the company running Forsyth Barr Stadium
from a start-up business, focused on operational issues, to
one that was more commercially driven.''
It's really been a start-up business that's never really
taken stock of where it's at,'' he said.''
I've had to bite the bullet on that one.''
As part of the restructure, DVML finance manager Neville
Frost's role would be disestablished in October, with his
work handled in future by the Dunedin City Council's finance
department, Mr Davies said.
The change had been ''on the cards for a long time'', but it
made sense to transfer DVML's accounting processes to the
They're the owner. They've got resources there.''
DVML's events and functions manager, Ruth Mackenzie-White,
would also lose her job at the end of this week - 18 months
after being appointed - as the role was to change, Mr Davies
Ms Mackenzie-White had been ''great'' at managing events at
the Dunedin Centre, but had missed out on the new role, which
would be more focused on events acquisition, he said.
Other roles to be disestablished within DVML were those of
technical operations and maintenance manager, venue services
officer, sales executive (advertising) and commercial sales
Of the six staff affected by the changes, only two had
applied for new roles, and only one had been successful.
In addition, the company's part-time contract with former
commercial manager Guy Hedderwick ended earlier this year,
bringing the number of staff affected by recent changes to
In their place, the restructure has created five new roles,
including that of business development manager and marketing
analyst, designed to help lift the performance of the
The changes were being staggered over the next few months,
with some roles still being advertised, but would reduce
DVML's overall staff count from 27 to 25.
Details of the overhaul emerged just months after Mr Davies
began work as DVML's chief executive in March, following in
the footsteps of predecessors David Davies and Darren Burden.
He arrived needing to grapple with forecast losses totalling
$3.34 million over the next three years, and the uncertainty
of the council's ongoing and wide-ranging review of the
stadium model, which was due to be completed next month.
Mr Davies said the restructure aimed to help lift
profitability, allowing the company to reinvest in itself and
ease the pressure on ratepayers.
He did not know what the results of the council's review
would be, but could not wait for the outcome before making
''At the end of the day, what we've got to do is get on with
•Six roles disestablished;
five staff going and one being retained.
•Departing staff include DVML finance manager Neville
Frost and events and functions manager Ruth Mackenzie-White.
•DVML accounting processes to be transferred to Dunedin
City Council finance department.
•Aim to shift DVML from operational to commercial
•Five new roles being created, including business
development manager and marketing analyst.
•Four new staff to be recruited.
•Changes to reduce DVML's overall staff count from 27
•Results of DCC's wider stadium review expected next