Dunedin man Dan Faulknor with his ''Little cards'', a
social experiment where the card numbers are uploaded
online and tracked throughout the world. Photo by Gerard
A Dunedin social experiment is going worldwide.
Meet Dan Faulknor, whose brainchild, the This Little Card
project , officially launches today.
The 23-year-old told the Otago Daily Times he started
the project after noticing business cards advertising the
Gigatown competition and questioned whether people were
''actually paying attention to this''.
And so started his social experiment, which has resulted in
his cards clocking up many kilometres in New Zealand and
overseas. The social experiment soon doubled in size after a
clerical error meant he ended up with 10,000 cards rather
than the ordered 5000.
Each card was individually numbered on the back, while on the
front they simply asked people to ''Pick me up''.
Those who obliged then had four options to assist with what
Mr Faulknor calls his ''social experiment'', by tweeting,
emailing, texting or scanning a QR code, the card's number
and where it was found. And then what?
''Take it somewhere else and drop it so someone can find
Late last month he circulated about 600 cards, and had 60
''finds'' around New Zealand, as well as in Australia, Samoa
One card turned up five times around the country, including
in Greymouth, Christchurch and Auckland. It appeared people
enjoyed tracking where their cards ended up, he said.
Mr Faulknor said the number of reported finds was more than
he expected, and that was pleasing, given how much time he
devoted to the project, including hundreds of hours writing
software. He said he wasn't ''doing this with money in
His website, thislittlecard.com, is set to go live later this