The artists are lining up for Dunedin's first street art
festival in October, and the city council is lining up to
support them too, to the tune of $10,000.
Although festival organisers are reluctant to verify the
entire list of 11 artists already confirmed, they say the
line-up includes six New Zealander artists, including
Wellingtonian Mica Still and Dunedin men Sean Duffel, aka
Ghstie, and Jon Thom.
International street artists Pixel Pancho and Phlegm, who
returns after painting walls of several city buildings
earlier this year, have also been confirmed.
Crowd-sourcing to raise enough money to bring South African
artist Dal East to the city is also going well, with $1500
The festival is being organised by a group of volunteers
called Dunedin Street Art.
Member Justin Cashell said that while most of the funding for
the artworks has come from private sources, including
building owners and online fundraising, the city council was
Heritage planner Dr Glen Hazelton, who has also been helping
out with the festival in a private capacity, said the council
had granted a $10,000 central city heritage reuse grant to
the owner of the Chipmunks building to bring Italian street
artist Pixel Pancho to Dunedin to paint the prominent north
wall of the building.
He said the contestable $100,000 grant scheme was available
for heritage reuse projects, including facade improvements
that would contribute to a more compelling space.
The grants were approved by the council's executive
Mr Cashell, who works in branding and marketing at Enterprise
Dunedin, said that organisation was funding a piece by
English street artist Phlegm.
He said the $6000 investment to bring Phlegm to Dunedin was
worth it because: it was a discount on Phlegm's usual rates,
because he had enjoyed his previous visit, signing him
encouraged private building owners to invest in other works,
and the coverage it got internationally would be worth a lot
to the city.
He believed the works would attract people to visit the city
and help raise Dunedin's profile online, as the artists
promoted the city through their channels.
''I don't think people realise just how much the coverage
Dunedin has had [from the art already done by artists Roa and
Phlegm] is worth.
"It is worth thousands. We have been put on blogs. Some of
these works will end up in books. Artists will do prints of
Having international artists working beside local artists
raised the credibility of the festival and a future street
art trail, boosted local artists' works' credibility, and
could inspire local artists to have work more publicly
Dr Hazelton said investing in the works was a positive if
they attracted people to see them, involved people in their
city and improved the city's look.
''It makes it attractive for visitors and for people in the
area who have looked at a blank wall for the past 25 years.
"They will now have something that will attract people to the
area to go [and] look [at] that can hopefully support
businesses around it as well.''