And the winning name for the Taiaroa Head webcam albatross chick is ... Birdy McBirdface!
Just kidding.
However, the Department of Conservation should probably brace itself for an entry or two on the McFace theme after launching an online contest to name the chick yesterday.
Britain's Natural Environment Research Council found out the hard way a joke can catch fire very quickly online after it asked for names for its new polar research vessel.
The name Boaty McBoatface smashed the competition by attracting 124,109 votes, over three times more than the second choice, Poppy-Mai.
In the face of a tidal wave of global publicity, British Science Minister Jo Johnson last week compromised by naming the vessel RRS Sir David Attenborough while bestowing the name Boaty McBoatface on one of its sub-sea vehicles.
Doc was aware of the "Boaty McBoatface'' scenario and the albatross contest had some built-in safeguards, a spokeswoman said yesterday.
The Pukekura Co-management Trust would intercept the submitted names and put them out to public vote.
The list would include the most popular suggestions, but also take into consideration the appropriateness of the names suggested, she said.
Thousands of people throughout the world have been watching the Northern royal albatross chick on Otago Peninsula on a webcam since it hatched in January.
Voting closes on May 27 and the winning name will be announced on June 21.
One other part of the exercise is tricky. The gender of the chick cannot yet be determined.
To enter: www.doc.govt.nz/namethechick.
