Hard school of experience

David Davies, the man in charge of Dunedin's Forsyth Barr Stadium, has developed a hands-on but "human" management style. Photo by Peter McIntosh.
David Davies, the man in charge of Dunedin's Forsyth Barr Stadium, has developed a hands-on but "human" management style. Photo by Peter McIntosh.
Few would argue Dunedin's Forsyth Barr Stadium is one of the city's most ambitious - and controversial - civic projects. But what about the man at the centre of it all? Reporters Chris Morris and David Loughrey talk to David Davies about his past and his plans to make the stadium work.

A few years ago, David Davies - the man tasked with making a success of Dunedin's Forsyth Barr Stadium - stood before a High Court judge in London.

He clutched a Bible and swore to tell the truth, the whole truth and nothing but the truth.

The then chief executive of English football club Queens Park Rangers explained why the proud old club should take an offer of a 10 million loan - a deal aimed at averting financial ruin.

At the time, mid-way through 2002, the club's finances were in a bad state.

The club was in financial administration, with a court-appointed administrator given one year to run the club while attempting to fix its affairs.

The loan offered was far from ideal - at 10% interest, it would cost 1 million each year and place a heavy burden on the club's shoulders for years to come.

However, the deal was also a last resort - the period of administration was coming to an end and, without it, the 127-year-old QPR faced the prospect of being unable to field a team the following season.

The judge, in robe and wig, approved the loan and Mr Davies left the courtroom for the steps of the court, to be grilled by English media.

Fast-forward to the present day, and Mr Davies (51) already looks at home in the boardroom of the Carisbrook Stadium Trust office in Dunedin.

It is an office he now occupies as the chief executive of Dunedin Venues Management Ltd, the company established by the Dunedin City Council to run Forsyth Barr Stadium and other council venues.

His appointment in October was heralded as "critical" by Dunedin Mayor Peter Chin, who cited Mr Davies' extensive management experience.

And his CV certainly is impressive - starting with a BA in sports studies, a masters in business administration and stints as a venues manager for the Leicestershire County Council and later Leicester City Council.

In 1993, he shifted to Ogden Entertainment, as a project manager and later managing director, overseeing the completion of the Manchester Arena - the largest indoor venue in Europe, with space for 21,000 people.

In 2000, he joined the QPR football club as chief executive, and from 2004 filled the same role for the London Wasps rugby club.

Most recently, he was managing director of DHP Group in Nottingham, an entertainment company running venues and ticketing, concert promotion and band management operations.

Now, following an international search and the swish of a pen, he has become the DCC's second highest-paid employee, with a salary of up to $250,000 a year.

However, it is his time at QPR that he credits with helping sharpen his skills.

In an interview with the Otago Daily Times, he talked candidly about his career, including his turbulent time with the club, and described his High Court appearance as "incredibly humbling".

He also talked about the challenges ahead, displaying an obvious eagerness to get stuck into them in his adopted city of Dunedin.

Eagerness or not, however, it seems the QPR loan he argued for all those years ago just will not go away.

Mr Davies credits the deal with helping save the club but in 2005, the club's new chairman, Bill Power, described it as "scandalous".

It was a view mirrored by some posting on the club's dedicated internet fan sites as well as some media, and now the claims are swirling again - this time in Dunedin.

An email sent to media and others by Dunedin woman Pat McCarty - a vocal opponent of the stadium and occasional cartoonist - questioned Mr Davies' abilities based on his links to the club's controversial loan.

Given the history, she asked: "Can Mr Davies deliver . . . or have the ratepayers been sold a `pig in a poke'?"Mr Davies, for his part, said he understood why the questions continued to follow him.

"I fully understand there will be people sitting on the sidelines saying `perhaps you shouldn't have done it'.

"You have to be pragmatic about it. You know people are going to ask questions. In reality, I'm very proud of my time there [at QPR]."

He insisted the club had, soon after his arrival as chief executive in 2000, found itself in a situation that left few options.

Herculean task

From the ODT stories it's clear that Mr. Davies will feel familiar in the environment he now finds himself in. He knows that the city is already well over-extended, with scant chance of re-invigorating funds for the ORFU.

He must be praying for a miracle because, under the next council, money will be much tighter.

Can even a successful Rugby World Cup keep him here?

David Davies

It's not this man's fault that a stadium that very few ratepayers wanted is going ahead.

He has been hired by the DCC and they are prepared to pay him a huge salary and that's not his fault either.

The blame should lay entirely on the DCC and the ORC when this stadium proves to be the 'biggest flop' in Dunedin's history. In the mean time, David Davies and his family should receive a welcome to Dunedin city.

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