The I am Dunedin slogan is launched in this 2001 file
photo. Photo by Jane Dawber
"I am Dunedin" is to be dropped as Dunedin's slogan and a
nationwide search is now on for a new slogan and promotional
strategy.
Dunedin City Council city marketing team leader Jennifer
Hooker said the current slogan dated back to 2001 and
although it had "aged gracefully" it was time for a revamp.
The council is combining with other major organisations in
the city to develop a new strategy that will promote commerce
and a higher tourism profile.
Ms Hooker said they were asking for expressions of
interest from creative agencies throughout Dunedin and the rest
of the country.
"We're fortunate to have some great talent here in Dunedin
but, because we want the best for this assignment, we will be
spreading the recruiting net wide to attract both local and
national agencies. That way we could well end up with some
kind of local/national collaboration as the outcome."
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