Does sheep farming have a future?

The adage "if you keep on doing what you have always done you will always get the same result," could have been written for the sheep industry. Agribusiness editor Neal Wallace reports that unless there is change, the future for the sheep industry looks bleak.

New Zealand's economy was built on the sheep's back, but today that industry is shrinking and in turmoil.

It will not disappear, but for many, the industry is a daily struggle for survival and one in which meat companies have been described as being on a slippery slope to find the last man standing.

Farmers and companies are making decisions based on short-term financial gains, leading to competition between meat companies paying above market rates for animals to keep their plants full.

Profitability is reliant on the exchange rate.

If the rate is low, most parties will make a good living.

If it is high, processors and farmers struggle - and they are leaving in droves.

But ANZCO and Alliance Group say there is no crisis.

Lamb prices are historically high, although low, relative to dairying, and the problem is one of competition for land use.

The facts say farmers see it differently.

What are the problems?Product prices not keeping pace with costs.

Prices for lambs which can fluctuate $30 between seasons.

Low sheep farmer confidence -just 34% in last week's Rabobank confidence survey expected the agricultural economy to improve.

Farmers leaving the industry for dairying: 340 in Otago and Southland in the last three years and another 250 throughout the South Island expected to change in the next few years These figures are substantiated by the dairy industry.

- Meat companies paying above market prices for lamb to keep their plants busy, rather than being market-led.

- Excess meat processing capacity.

- An industry unable to co-operate and lacking leadership.

- Farmers not being loyal to meat companies.

- Both meat and wool industries lacking a consumer focus.

- A decade of little or no promotion of wool.

- Competition for land use.

The current industry model is considered by many - but not all - to be broken, but many farmers who can are leaving.

The sheep flock has almost halved in 20 years and continues to shrink, as farmers are lured by the more profitable dairy industry on one side and forestry on the other.

Since 2008, there have been at least four independent reports on wool, and another four on meat, which have called for changes in the way the farmers supply stock and the way companies market the end product.

Critics may question the motive behind these reports, but there is uniformity in their findings that the current models are unsustainable.

Just last week, Beef and lamb New Zealand chairman Mike Petersen said farmers may have to change their behaviour and Meat Industry Association chairman Bill Falconer said his members may have to switch from a supply model to a value model, providing products in the form wanted by markets.

 

Marketing and manufacturing

One of the reasons our wool has never taken off is that old-school sheep farmers who do not want to move forward from their forefathers' ways have not kept up with the new world of competitiveness....plus our manufacturing skills in wool are old-fashioned and the design of the finished product has not kept up with the needs of the markets. (Icebreaker etc being the exceptions). The thinking appears to be 'we're gonna do it this way because this is the way its always been done'. There are a ton of cold countries in this world. New Zealanders have shown their great fashion design in clothing but not really when it comes to wool - why? I for one would love to see a turnaround in sheep farming. [Abridged]

Has farming a future?

Thank goodness someone has finally brought this subject up, I support your view totally and feel I have something more to offer your question.
Leaving the lambs entire in some shape or form has ruined the market in my view - ask any woman who puts the roast on. Also, it is not looked upon as being healthy. It is not a convience meat - it varies too much, from taste to smell when cooking, and it is not cheap. Remember, I am the customer and I have given up buying lamb to eat. Who is responsable for this? I do not know, but it has done nothing to improve the image of lamb to the urban shopper.
As for wool, the new council set up by the Minister of Agriculture, Carter, is full of people with a vested interest and wanting the status quo to prevail, be it slightly altered here and there. They live off the so called "marketing of wool" when it could all be done by the farmers themselves directly to the customers. They do not need any "partners" in between or beside them. It will be interesting to see what spin they come out with. I hope farmers are not hoodwinked again with another form of fee pressed onto them.

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