All the money raised would be channelled into helping the recovery and rebuilding of the region, a special two-day conference in Auckland at the weekend attended by 350 Rotarians was told.
"The spirit of families, their neighbours and communities looking after and helping each other is a cornerstone of the international service club's existence," Stuart Heal, a Rotarian from Cromwell who is now a Rotary International Director, told the conference.
"I think the earthquake has reinforced that people living in this country are, mostly, by nature caring and giving and will support a cause," Mr Heal said.