The action comes as McDonald's Corporation announced a third quarter profit of $1.07 billion, said Unite Union national director Mike Treen.
Rolling strikes by McDonald's workers in some of New Zealand's poorest suburbs would be used to put pressure on the company to match what its competitor Restaurant Brands (KFC, Starbucks and Pizza Hut) paid union members, he said.
Full-time managers and crew at Restaurant Brands were paid between $20.80 to $174.40 a week more than McDonald's workers, Mr Treen said.
"It's disgusting the world's largest fast food corporation is gloating over its soaring profits while the majority of its crew are stuck on minimum wage and managers are paid less than $15 an hour."
There had now been 35 strikes at 24 different restaurants and more were planned until the 1200 union members at McDonald's won secure hours and decent pay rises, he said.
