As the tourism industry braces for a tough few months, a New
Zealand marketing campaign on social networking sites has
chalked up its 100,000th viewing on YouTube.
The video "raves" are collected from international visitors
at a mobile recording studio, edited and posted on the
networking sites by Tourism New Zealand (TNZ).
TNZ said more than 1300 videos had been uploaded by
travellers from Australia, the United States, Britain, Japan,
Germany, Canada and elsewhere since the studio began
travelling around the country in December.
Some videos had been viewed more than 250 times and a total
of more than 100,000 viewings had been recorded on YouTube.
The campaign was chosen by Britain's Sunday Times newspaper
as one of "10 most ingenious travel offers" the travel
industry has come up with to get bookings.
Despite the clever marketing, TNZ was expecting economic
chills to accompany climatic ones as autumn and winter
progressed.
This month, the agency said that while an anticipated steep
drop-off in arrivals had yet to emerge across the whole
industry, arrivals from long-haul markets were expected to be
down between 5 and 10 percent in the short-term.
But it forecast visitor numbers from Australia would range
from being flat to having growth of 3 percent in the three
months to May.
As a result the overall international decline was expected to
be held to about 5 percent during the period.
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