Head baker Christophe Prodel, retail manager Vicki Onions
and head chef Stuart Ritchie, with some of the baked goods
and coffee now being served almost 24 hours a day at
Fergbaker. It is Fergburger's first market expansion in its
10-year history. Photo supplied.
Twenty new positions have been created with the expansion
of Queenstown gourmet burger bar Fergburger into the bakery
This week, pies, pastries, sandwiches, artisan breads and
cakes under the popular Ferg brand went on sale for the first
time in Fergbaker.
The opening in the premises next to Fergburger in Shotover St
came after about five months' renovation.
Customers can choose from a baker's dozen selection of
freshly made pies made from locally sourced meats and
ingredients, ranging from the prime rump steak and cheese to
gourmet delights such as wild Fiordland deer and Portobello
mushroom with caramelised onion.
Fergbaker retail manager Vicki Onions said the sandwiches
ranged from traditional ham and Swiss cheese baguettes to the
more adventurous pulled pork with chipotle chilli and
coleslaw on Vienna bread.
The outlet also offers fresh-baked bread, from crusty
baguettes, rye, ciabatta and pain de campagne to garlic
cheese fougasse and Ferg sourdough.
Sweets include the "secret-recipe" blueberry pie, apple pie
and pecan pie served warm with ice cream and cream, or whole
dessert pies, including flan and Ferg's lemon meringue pie.
Tarts, brownies, cookies and slices accompany favourites
carrot cake, white chocolate and raspberry cheesecake and
eclairs. Winter specialties include delicious hot chillis and
chowders served in a sourdough bread bowl to take away.
The menu was designed to appeal to a wide variety of tastes
and budgets, and offer honest inviting options, Mrs Onions
The menu, "from design concept to final product presentation,
is a reflection of, and credit to, the eclectic team of
talented bakers and staff working in the bakery".
"The 'Ferg loves you' philosophy of exceptional customer
service, food quality and overall dining experience is
instilled here too."
Asked why the business chose to establish Fergbaker, Mrs
Onions said it was "a challenge and a project to bring
another really good eatery to Queenstown".
Fergburger was approached virtually every week to franchise
the brand around the world, but it always declined.
Trading hours will be from 7:30am to 5am daily. Opening
celebrations will be held this weekend, where one lucky
winner will be given a year's supply of Fergbaker pies.
The Fergbaker website, featuring the bakery menu and pricing,
will be launched later in the year.