Global interest in Queenstown has rocketed following the
visit to Amisfield Winery and Shotover Jet by the Duke and
Duchess of Cambridge on Sunday.
The dividends in publicity generated by the media pack of 120
regional, national and international reporters are being
counted by Destination Queenstown and Tourism New Zealand
However, Queenstown's regional tourism organisation has
already charted significant spikes in visits to the resort's
official website, which show wide and lucrative interest from
many visitor markets in the New Zealand resort.
DQ chief executive Graham Budd said the number of visits to
Queenstown's official website gave the only immediate
indication of the domestic and worldwide effect being
achieved and more was expected.
Web statistics revealed a 25% year-on-year growth from
Queenstown's biggest visitor market, the rest of New Zealand,
in the weeks before the Royal visit.
The growth shot up 93% on Sunday, from 1069 website visits
last year to 2064.
A significant 80% year-on-year increase in hits over the past
month to find out more about Queenstown came from Australia,
helped by seasonal campaigns across the Tasman.
There were 1187 hits on Sunday compared with 659 the
corresponding day last year.
Website hits from the United Kingdom, a moribund visitor
market due to the global financial crisis, had risen 18% in
the weeks leading up to the visit over the same period last
year, then increased by 53%, or 78 hits to 128, on the day of
the Royal visit, compared with previous days.
The trend was expected to continue upwards as the UK, 11
hours behind New Zealand, consumes media coverage this week.
Hits from the United States were also up 40% in the wake of
The Sydney Morning Herald, Daily Express and The
Times of London were among the newspapers which ran
photographs of the duchess at Amisfield Winery holding a
glass of wine or sampling wine, while the papers reported she
had ended pregnancy speculation by visiting the winery and
taking a ''white-knuckle'' jet-boat ride.
The Daily Telegraph, Radio Australia, BBC News and ITV
News, The Guardian and The New Zealand Herald
are also among the major mastheads which extensively covered
the Royal visit.
Social media users, many using #RoyalVisitNZ, reported the
activities of the couple to such an intensive extent
followers around the world could keep track in almost in real
time and ''New Zealand'' trended on Twitter.
''Given their, frankly, celebrity status on the international
stage, I think there are many people in many markets who
follow their travels,'' Mr Budd said.
''Web hits are one nice measure, but the bigger impact is the
media coverage itself.
''It's out there now. They visited us, they had a sensational
visit, the weather was beautiful and sunny and they did a
couple of iconic Queenstown activities, so now that's just
spreading around the world.''