Millions of dollars is set to come from a tourism project
supported by the Government.
Prime Minister John Key has announced a $250,000 contribution
to an NZSki Ltd project which aims to generate an extra $15
million of snow holiday expenditure and $181 million of wider
Much of that cash will flow into Queenstown, given two of the
three skifields managed by the company are Coronet Peak and
NZSki chief executive Paul Anderson said he was ''thrilled''
the company had been selected by the Government for funding.
He said the ''e-commerce'' project aimed to get another
160,000 Australians to book ski holidays in Queenstown and
And the majority of extra business would go to Queenstown
because the Australian market share was five times larger in
''The Australian market represents about 50% at Coronet Peak
and the Remarkables, and about 10% at Mt Hutt. We think this
project will push the Australian share to between 55% and 60%
in Queenstown,'' he said.
Mr Anderson said research by Statistics New Zealand and
Tourism New Zealand showed the revenue companies such as
NZSki received from overseas snow sports tourists could be
multiplied by about 10 in relation to how much those visitors
spent on travel, accommodation and retail goods.
''So we're talking 90% of it going towards those other
sectors of the economy,'' he said.
NZSki has committed $450,000 to its project, the creation of
an online service for Australians interested in New Zealand
snow sports holidays.
Mr Anderson said the company's new Virtual Guest Services
Platform would make it easier for people to understand the
''complex'' process of planning and booking suitable
Customised bookings based on user-specific attributes such as
age, skill level and family size would provide tourists the
same level of service offered by face-to-face interaction.
''So visitors will have a much better experience when they're
here, because they've brought the right products. And it will
allow us to plan much better, knowing more about how many
people are coming and when, and what they need,'' he said.
That could see the company better manage its staffing levels
to suit bookings.
''By trying to encourage a larger level of pre-commitment, we
will know things like how many ski instructors we need on a
certain day and can get better productivity out of the
staff,'' Mr Anderson said.
The system is being developed in conjunction with fellow
Queenstown company Intouch Intelligence Ltd, increasing the
project's value to the resort.
''They developed the system we use in our lifts, and this
will help build their expertise in this area as well,'' Mr
Other projects to receive Government funding include cycling
and adventure park developments in Christchurch and Rotorua,
initiatives to boost Chinese tourism nationwide, and a new
accommodation distribution service.
Mr Key made the funding announcements in Auckland yesterday
at Trenz, New Zealand's largest tourism conference.
He said the Government would allocate $32 million to
innovative tourism projects over four years.
In the first round, a total of $3.84 million was awarded, to
boost the $23 million pledged by the tourism industry.
''We're pretty excited by the fact that for every dollar the
Government's investing in these projects, about $6 is being
invested by the sector. There's a large regional spread, with
benefits going to some smaller areas,'' Mr Key said.
The Government received 57 applications in the first funding
round, and Mr Key said successful applicants of the second
round would be announced later this year.