As the world's biggest maker of computer chips, Intel
can't afford to ignore its huge blind spot in mobile phones.
Eighty percent of today's personal computers use Intel
processors. But Intel is absent in smartphones, which are
threatening PCs as gateways to the internet.
One reason is that Intel still doesn't have good ways to
design chips to use less power, so Intel's products drain
batteries more quickly - something smartphone makers won't
tolerate.
The dynamic has put Intel at risk of missing out on the next
great opportunity for semiconductor companies. That is why
Intel has decided to buy the wireless-chip division of
Germany's Infineon Technologies AG for $US1.4 billion.
With it, Intel gets the chips used in Apple's popular iPhone.
The all-cash deal is an acknowledgment that Intel has missed
the boat on mobile phones, and it gives the company an
opportunity to correct its course.
The challenge is similar to the one Microsoft is facing with
Google as software is increasingly being delivered over the
internet instead of being stored on PCs, the way Microsoft
has long approached it.
Like Microsoft, Intel is the undisputed leader in a market
that's under attack from a fast-rising force from the
outside.
Intel is trying to play catch-up before it falls too far
behind.
Intel bought mobile software maker Wind River Systems for
$US884 million last summer, and the company has spearheaded
development of the open-source Moblin software, which is
designed to run on mobile devices that use Intel chips.
Two weeks ago, it announced plans to buy computer-security
software maker McAfee Inc. for $US7.68 billion, which would
be the biggest acquisition in Intel's 42-year history once it
gains the expected approvals.
As mobile phones become increasingly enticing targets for
hackers, security companies have been developing ways to
protect those devices. With McAfee, Intel would be able to
bake security into its mobile chips - including those from
Infineon.
But even as Infineon's products give Intel quick entry into
the mobile-chip business, Intel is fighting its own history
with the Infineon deal, which could prove to be a costly
distraction.
Many analysts aren't optimistic about Intel's chances,
pointing to its spotty track record with acquisitions.
"We feel like we have seen this movie before," analyst Craig
Berger with FBR Capital Markets wrote in a research note to
investors.
Berger said Intel would gain a strong business with a
"sizable presence" among big cellphone makers and the
expertise in building chips based on a low-power design that
is widely used in cell phones.
However, he said he is skeptical of Intel's ability to
execute outside of its core market, which is making
microprocessors that act as the "brains" of PCs.
Intel needs to branch out because that market is under
pressure.
Last week, Intel lowered its forecast for the third quarter,
blaming weaker-than-expected consumer demand for PCs. PC
makers also have been cutting prices drastically in recent
years, and in lean times have been buying cheaper chips from
Intel just to maintain slim profits.
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