Vodafone has launched a blacklist service that will allow
mobile phone users to block unwanted text messages and
pictures in a bid to counter text bullying.
The free blacklisting option will be available from Monday
and is the first such service to be introduced in New
Zealand.
Vodafone customers can text "Blacklist Add [mobile number]''
to 713, which will prevent any further messages or photos
coming through from that number, from the Vodafone or any
other network.
Vodafone will not inform the person they have been
blacklisted.
However, the service will not block calls and the list is
limited to 20 per mobile phone.
A blacklisted number can be removed at any time.
Vodafone receives about 6000 calls a year regarding text
bullying and the company said it recognised the need to give
customers the freedom to choose who they could be contacted
by.
Vodafone general manager of consumer marketing, Kursten
Shalfoon, said the blacklist was the first phase in a plan to
give customers more control around who can contact them.
"A second phase of increased controls for parents will be
launched in early 2011.''
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