Men are last-minute Xmas shoppers: study

Men shop later at Christmas, bargain less and spend their dollars in expensive stores, new research shows.

Data from the Australian National Retailers Association (ANRA) shows 9.7 percent of men expect to wrap up their shopping on Christmas Eve, compared to only 3.6 percent of women.

Four percent of men say they only complete their shopping a day later at the Boxing Day sales.

Less than one percent of women do most of their shopping on Christmas Eve while 2.4 percent of men make a mad dash at the last minute.

"This means they are also more likely to miss out on savvy shopper offers like the toy sales in July as they are also less inclined to lay-by goods," says ANRA CEO Margy Osmond.

The survey of 1000 Aussie men and women also shows only 16 percent of men buy gifts through the year while almost a quarter of women do.

"It could be a matter of who is doing most of the Christmas shopping or who is managing the family budget, but men and women think about the season of giving very differently and men seem to think about it at the last minute," Ms Osmond said.

She said that men also happily shop at a department store rather than a discount store and choose to buy from a shop even when they know there is a better offer down the road.

Women, on the other hand, take a much more structured approach.

"A quarter shop through the year, and 23 per cent do most of their Christmas shopping four to six weeks ahead of the big day," Ms Osmondsaid.

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