Men shop later at Christmas, bargain less and spend their
dollars in expensive stores, new research shows.
Data from the Australian National Retailers Association
(ANRA) shows 9.7 percent of men expect to wrap up their
shopping on Christmas Eve, compared to only 3.6 percent of
Four percent of men say they only complete their shopping a
day later at the Boxing Day sales.
Less than one percent of women do most of their shopping on
Christmas Eve while 2.4 percent of men make a mad dash at the
"This means they are also more likely to miss out on savvy
shopper offers like the toy sales in July as they are also
less inclined to lay-by goods," says ANRA CEO Margy Osmond.
The survey of 1000 Aussie men and women also shows only 16
percent of men buy gifts through the year while almost a
quarter of women do.
"It could be a matter of who is doing most of the Christmas
shopping or who is managing the family budget, but men and
women think about the season of giving very differently and
men seem to think about it at the last minute," Ms Osmond
She said that men also happily shop at a department store
rather than a discount store and choose to buy from a shop
even when they know there is a better offer down the road.
Women, on the other hand, take a much more structured
"A quarter shop through the year, and 23 per cent do most of
their Christmas shopping four to six weeks ahead of the big
day," Ms Osmondsaid.