Some modern packaging is tough to remove, leading to
injuries and 'wrap rage'. Supplied photo.
If you've ever suffered bruises, chipped teeth or broken
nails while trying to pry open a pasta sauce jar or packet of
razors, chances are you've experienced "wrap rage".
"Many items are now so wrapped up that some consumers simply
cannot open them," Angela McDougall from consumer advocacy
group Choice says.
"Trying to bust out an electrical item sealed in a hard
plastic container or twist open a vacuum-sealed glass jar is
not only prompting 'wrap rage' but also leaving some people
The consumer group has launched a campaign calling on
manufacturers to adopt packaging that doesn't require knives,
scissors or "super-human strength" to access.
"While packaging accessibility can affect us all, it is a
particular problem for those suffering from arthritis, poor
eyesight and reduced hand strength as well as some older
people," Ms McDougall said.
The group pointed to a Readers Digest survey last year
of 500 people in Australia, New Zealand and Malaysia on
Sixty four per cent of people who said they had injured
themselves on packaging suffered deep cuts, broken or chipped
teeth, bruises or broken nails, according to the research.
Choice is calling on consumers to send in photos and
descriptions of examples of bad packaging.
It will make complaints to the Australian Packaging Covenant
on behalf of consumers and report back on responses from