The North Otago Museum is waiting for its first entry in the
"Re-create the smell of Lane's Emulsion" competition, but
suspects people may be taking time to experiment to get it
The museum is planning an exhibition on Lane's Emulsion, a
tonic invented by Oamaru pharmacist Edward Lane in 1898 and
manufactured locally until 1984.
It was fed to generations of New Zealand children, despite
its smell and texture, described as "the consistency of
melted ice-cream" with a strong fishy smell from the cod
liver oil in it.
As part of the exhibition, museum curator Chloe Searle
challenged people to re-create the smell, providing about
half a cup of the concoction they invented, along with the
The competition, announced on May 14, closes on May 31.
Yesterday, Ms Searle said there had been no entries yet, but
there was much interest in the competition.
"It may be that people are experimenting to get it right
before entering," she said.
Lane's Emulsion was originally produced by Mr Lane at the
chemist shop in Tees St he took over from his father in the
1880s, and then in a factory in a historic building in
Harbour St, which still bears the company's name and signage,
including the slogan "It's Famous Because It's Good".
The original recipe contained cod liver oil, beechwood
creosote, mineral lime, soda, brandy, vitamins, fresh egg
yolk and some secret ingredients.
Oamaru company Crombie and Price, which bought Lane's
Medicine in 1971, still holds the rights and recipe to the