Last week, Cr Melanie Tavendale pulled over to enjoy the view from the coast between Kakanui and Oamaru, where Thousand Acre Rd meets Beach Rd, and came across the load of dumped household goods.
She reported the incident to the council and posted photos of the dumped rubbish online, hoping to catch the culprit.
''One of our most stunning stretches of road [is being] used as a dump site,'' she said.
''These people deserve to be caught.''
Council regulatory services manager Lichelle Guyan said Beach Rd was becoming ''a bit of a troublesome spot'' for illegal dumping and some options for prevention were being discussed.
The majority of illegal dumping incidents reported to the council were in rural and semi-rural areas close to Oamaru.
''We are often made aware of rubbish being dumped along Beach Rd between Oamaru and Kakanui, although it is difficult to establish with certainty whether the issue is more frequent there than in other locations or if incidents are more likely to be reported due to the popularity of the road for beach access and recreation.''
Glass bottles and aluminium cans featured heavily in illegal dumping, while other regularly dumped items included plastic bottles, green waste, furniture, electronic goods, general household rubbish and fast food containers.
Much of it was recyclable at no cost.
Another recent incident involved two sacks full of bottles and cans beside Old Mill Rd, about 500m from the Waitaki Resource Recovery Park.
Mrs Guyan encouraged the public to ''remain vigilant and to report any suspicious activity or offending they witness''.
Recording the registration number of vehicles, or taking a photo ''would be helpful''.
''All inquiries would be treated in confidence.''
All illegally dumped rubbish was sorted by the council to try to identify the owner.
The council can issue infringement fees for littering and illegal dumping, charge for costs of investigation and cleanup, and take offenders to court, where they may receive a hefty fine.
Anyone with information on this incident, or any others, can contact the Waitaki District Council on (03) 433-0300.
