The annual New Zealand secondary schools championships has brought more teenagers in touch with bowls.
Bowls New Zealand now has the job to keep them involved with the sport.
"We have coloured-up bowls and clothing," Beale said.
"Let's colour up the sport in other areas as well."
Beale, who grew up in Dunedin, is the marketing and sponsorship director for bowls manufacturer Henselite in New Zealand and views his role more than just selling bowls to existing bowlers.
He was given a timely tip by his son Kevin (16), a junior bowler.
"Kevin told me that we wouldn't keep the teenagers in the sport unless there was money involved," Beale said.
"I talk to the teenagers and listen to what they say and learn from them.
"It is possible to make money by being involved in sports like rugby, rugby league and netball in New Zealand but this has not happened enough in bowls.
"My aim is to put money into the sport and give bowlers a pathway so they can make a career in the sport," Beale said.
"I want to take bowls into a new era in New Zealand and we can do it if we all pull together."
Beale has taken a first step in this direction by planning to hold eight tournaments for young bowlers in the South Island next year with a total prize pool of $170,000.
At each tournament the winner will receive $10,000, the runner-up $6000 and the third place-getter $3000.
"We will have a grand final and the winner will take all and win $25,000," Beale said.
Beale intends to take the tournaments to the North Island the following year using the same format.
"I want to take the events to the smaller centres in the country. We have to do this to hold the young people in the game.
"We have got to put big money into the game. If we don't, bowls will struggle. Young bowlers must see a pathway so that they can make a career in the sport."
He already has top bowlers Gary Lawson, Shane McIlroy, Shayne Sincock, Dan Delany and Val Smith working part-time for the company.
He is keen to sign on Ali Forsyth and Shaun Scott.
"I hope to generate enough money so that in four or five years' time they can work fulltime in bowls," Beale said.
He praised the Dunedin greenkeepers and other volunteers who worked hard during the New Zealand championships to keep the greens and clubs up to such a high standard.
"They have shown a dedication and commitment to their clubs and it is a credit to them," he said.
