Star recruits like Ma'a Nonu have helped drive Highlanders
ticket sales. Photo by Peter McIntosh
The Highlanders are celebrating a record number of season
ticket holders - 4000, up from 3032 last season.
The Highlanders begin their season by hosting the defending
champion Chiefs at Forsyth Barr Stadium in Dunedin on Friday
Highlanders general manager Roger Clark was thrilled by the
"It's a great result, and putting it in perspective, we now
have more season ticket holders than do the Chiefs, Crusaders
or Hurricanes," he said.
Clark said the off-season signings of Brad Thorn, Tony
Woodcock and Ma'a Nonu had helped increase interest and
In 2010 the Highlanders hit a low of 890 season ticket
holders, but numbers have recovered since then. The retention
rate of season ticket holders from last season has been 97
per cent, the franchise said.
"We've currently sold just under 14,600 for Friday's game
against the Chiefs, which includes all season tickets and
members, so things are tracking well for our first home game
of the season," Clark said.
The Highlanders have three home games to start the season;
the Chiefs, the Cheetahs in Invercargill on March 9, and the
Hurricanes in Dunedin on March 15.