The ITM Cup, despite its obvious challenges in bringing fans
to the stadium, remains a jewel in the broadcast crown and is
thought to have fetched a record price now the rights have
been conditionally renewed.
There was only one appropriate way to cap the greatest season
in the long history of Taranaki rugby.
Manawatu will join the big boys in the Premiership in next
season's ITM Cup.
The provinces are where the ITM Cup comes alive.
Canterbury's reign of dominance is over after Tasman
continued their remarkable rise by beating big brother to
reach the ITM Cup final.
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