Florist watches her home turf flourish

The Flower Shop Roslyn owner Jude Trin in her store. Photo by Jane Dawber.
The Flower Shop Roslyn owner Jude Trin in her store. Photo by Jane Dawber.
For 18 years Jude Trin has seen the comings and goings of the suburb of Roslyn from behind the displays in her florist shop at 304 Highgate.

The diversity of the shops had changed, as well as the people visiting them, and the people who owned them, she said.

"I think Roslyn is becoming the Parnell or Remuera of Dunedin," she said.

What used to be a village used mainly by the local population was now being frequented by people from throughout Dunedin, who were coming to the area to dine, shop and use other services.

The biggest challenge was trying to keep the same village feeling in Roslyn while dealing with a chronic lack of parking. She hoped shop owners would rally together to lobby the council to do something about parking in the area.

Mrs Trin bought the florist shop, called The Flower Shop Roslyn, as a going concern in 1991.

"Back then it was all locals. There was hardly any foot traffic. Most of my business came over the phone.

"If someone sat outside my shop, they would probably wonder what I was doing all day."

The original shop was situated next to the bridge on a site which was taken over by Highgate Bridge, or the Friday Shop, which has now made way for the restaurant and bar, Luna.

She moved to the present shop, on the other side of the post office building, in 1993.

Roslyn in 1991 was a different place, she said. The old post office building, which is owned by Metro Realty, was still a post office and savings bank.

The now defunct Trust Bank was situated where a physiotherapist now resides in the open mall, and a shoe shop that did repairs, a beauty therapy centre, a travel centre, a book shop and a dress shop are the businesses she can remember.

In those days, the shop owners were mostly older men, but they were now, for the large part, a new generation who were more willing to work together as a team to improve the area.

The emphasis for her shop had also changed, with about half her trade coming from foot traffic and the other half from phone orders.

She had chosen to expand her business to include giftware and other products in order to attract people on foot.

The residents of Roslyn seemed to have welcomed the change in the area.

And she agreed: "Yeah, I think it is great."

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