Maree Darling and daughter Summer (23 months) visit the new
Warehouse store in Mosgiel yesterday. Photo by Gerard
About 100 keen shoppers were queuing for entry when The
Warehouse opened its first smaller concept store in Mosgiel at
Later, lengthy queues within the store, pressure on its car
parks and heavier-than-usual traffic in nearby streets, also
testified to the popularity of the new facility.
Dunedin deputy mayor Syd Brown opened the store, in a
redeveloped building, on the former Mosgiel New World site.
The Warehouse local store manager Peter Ward, previously of
Christchurch, said Mosgiel residents were excited about The
Warehouse coming to their own backyard.
Twenty-eight people, 25 of them hired from the Dunedin area,
will run the store.
The Warehouse chief executive officer Ian Morrice, of
Auckland, said the Mosgiel store occupied 2000sq m, instead
of the 5000sq m for the company's usual larger stores.
Mosgiel had strong growth potential, and establishing a
Warehouse outlet there was a vote of confidence in the area's
future, Mr Morrice said in an interview.
This was the country's first smaller Warehouse concept store,
and about three more a year would be opened in the next five
years, he said.
The Mosgiel shop will offer a wide range of products and
services, including toys, fashion and leisure items, home and
garden products, DVDs and household goods.
Maree Darling, who was shopping with her 23 month-old
daughter, Summer, said she was enjoying the specials, and the
store was "handy for all sorts of things".
Another Mosgiel resident, Pauline Escott, who was buying a
microwave oven, said the new shop was "going to be brilliant"
and was a positive change for a building site which had
previously become "a bit of an eyesore".
Mosgiel Business Association spokesman Graeme Downes said the
store was a positive step which would encourage more Mosgiel
people to shop locally, and also attract shoppers from nearby
areas, such as Wakari and Green Island.