Waitiri Creek Wines bought the 117 year-old former Wangaloa Presbyterian Church and moved it in one piece in April 2000. It opened as the winery's cellar door in Gibbston Valley in December 2001 after extensive restoration.
The unique cellar door was the scene for more than 100 friends and supporters to sip in the sunshine while they ate handmade woodfired pizza and listened to live entertainment on Wednesday.
Bargain hunters snapped up cases of 2009 pinot noir, pinot gris, drummer and stella, plus 2011 Harriet Rose, which all retailed for one day only at the prices when the cellar door first opened.
A bottle of 2008 pinot noir sold for $45, but dropped down to $34.50.
Manager Jason Moss said: "Not many businesses make it to 10 years in Queenstown, so it's a big reason to celebrate."
The company was established with two vineyards in 1993 by Alistair Ward, of the Ward family, who farmed near Malaghan's Rd, near Arrowtown, and Alexandra-raised Paula Ramage. The couple visited wineries in South America and saw the fruits of the labours of Gibbston vineyard pioneer Alan Brady.
Waitiri Creek, or "turbulent waters" in Maori, was the first vineyard at the southeast of Gibbston Valley and produced its first wine in 1998, Mr Moss said.
The winery had been recognised in domestic and international competitions every year since 1999 and expanded its portfolio to include rose, pinot gris, sauvignon blanc and riesling.
Production totalled more than 5000 cases annually and it exported to Australia, Canada, Singapore, Hong Kong, Dubai, Fiji, China and the United Kingdom.
"Bigger and better" was what the future held for Waitiri Creek Wines, Mr Moss said.
"Our focus is on quality. We're a small business and family owned, but we've always punched above our weight."
