KFC pulls Finger Lickin’ Good slogan due to Covid-19

KFC is set to temporarily ditch the use of its classic Finger Lickin’ Good slogan, because it "doesn’t quite fit" with the Covid-19 outbreak.

The company has released new images of advertising posters and packaging with the slogan blurred and pixelated.

KFC said the slogan will return “when the time is right”.

“We find ourselves in a unique situation - having an iconic slogan that doesn’t quite fit in the current environment,” said Catherine Tan-Gillespie, global chief marketing officer at KFC."

Said a KFC spokesperson on Facebook: "Just please, forget the thing we normally suggest. You know, that thing you used to do with your tongue after finishing a delicious piece of our chicken.

"We get it. It’s not easy. There’s a reason it’s been our slogan for over half a century.

"But the world’s drastically changed of late. And as soon as we can embrace the change, the sooner we can all get back to doing what we do best."

KFC is removing the slogan from all advertising. Photo: Supplied
KFC is removing the slogan from all advertising. Photo: Supplied

 

 

Advertisement

postanote_header_620_x_80.png

postanote_620_x_25.jpg

Local trusted journalism matters - now more than ever

As the Covid-19 pandemic brings the world into uncharted waters, Star Media journalists and photographers continue to report local stories that matter everyday - yours.

For more than 152 years our journalists have provided Cantabrians with local news that can be trusted. It’s more important now than ever to keep Cantabrians connected.

As our advertising has fallen during the pandemic, support from you our reader is crucial.

You can help us continue to provide local news you can trust simply by becoming a supporter.

Become a Supporter