New man on board to lead TracMap

TracMap New Zealand's new chief executive David Glen (left) and the company's founder Colin Brown...
TracMap New Zealand's new chief executive David Glen (left) and the company's founder Colin Brown, at its Mosgiel premises. Photo by Tracmap New Zealand.
David Glen's choice of reading has changed substantially lately.

Mr Glen, the newly appointed chief executive of TracMap New Zealand, has switched from reading marine magazines to publications with a rural focus.

From Auckland and new to the agricultural sector, he has moved south to take over from company founder and managing director Colin Brown.

Mr Brown continued to be involved in the Mosgiel-based company's strategic direction and market development, focused particularly on expansion into the United States.

He also remained on the board.

Most recently, Mr Glen was chief executive of Sealegs, the world's only manufacturer of amphibious craft. He resigned in November last year.

Before that, he was chief executive of Southern Spars, which manufactured carbon fibre-masts, booms and rigging for superyachts and high-end race yachts.

TracMap was established by Mr Brown in 2006 after he identified a gap in the market for a rugged and easy-to-use GPS guidance and mapping system, specifically designed for New Zealand conditions.

He initially saw the opportunity in ground spreading and the application was pushed wider as it had been developed.

The company supplied precision guidance systems to the primary food production industries.

The cloud-based system allowed accurate task management and placement reporting for products, people and vehicles in-field.

The challenges of working from a New Zealand base and developing technology for use both in New Zealand and overseas, while also managing company growth, were familiar to Mr Glen.

TracMap had grown, on average, 41% year-on-year since its inception, and the challenge was to take it to the ''next level'', capitalising on its technology and overseas markets, Mr Glen said.

The short-term focus would be on growing revenue from the existing technology through growth in Australia and California, as well as continuing to grow and support the New Zealand agricultural sector.

The longer-term strategy involved new technologies and other markets, both geographic and sector, and needed to be developed.

The two marine companies he had been involved with were both significantly bigger than TracMap.

Southern Spars had more than 160 employees, while Sealegs had 70. There were more than 20 at TracMap and it was a company that was ''well under the radar''.

He was excited about being involved in a ''really tight little team'' and Mr Brown remained a ''vital cog'' in the company's growth.

''It's a great little business and I'm excited and we want to make it a great big business,'' Mr Glen said.

There seemed to be a lot of opportunities in overseas markets and a challenge was going to be recruiting good people in those markets.

The company was looking to recruit its own teams in both Australia and California, he said.

Mr Brown said it was timely to ''pass the baton'' and Mr Glen brought the skill set needed at this point of TracMap's growth.

Overseas demand was increasing, especially in the horticulture and viticulture industries, and particularly in the United States and Australia.

Mr Glen's experience in technology globalisation would allow the company to continue to grow those markets, as well as streamline its processes, he said.

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