Dunedin has a three-year advantage on other centres when a 1 gigabit per second data service is switched on by Chorus in February.
Chamber president Ali Copeman said there were case studies from Chattanooga proving how successful the Gig' had been for that city.
''Hopefully, we'll get an idea of how they marketed their `giga city', which we can base our marketing on.
As a chamber, we will look at engaging with local internet service providers to see how we can supply the details and information in clear terms to our members.''
The chamber would also discuss what packages could be offered to members, ensuring the benefits of Gigatown were available as the roll-out went live early next year, she said.
There was a real advantage in Dunedin winning the competition, especially for businesses with a digital component.
A start-up which depended on uploading large volumes of data, and had the potential to win business nationally or grow nationally, would have a ''massive advantage'' over businesses in other towns.
The incentive to move to Dunedin was considerable, Ms Copeman said.
''The Gig' will enable such local businesses to work nationally, not just locally, giving local players the opportunity to become national players and grow their markets.''
Many people had focused on the download speed and how fast they could download things such as movies but unless you were the client, the download was not the important part, the upload was, she said.
Those people working in the cloud, and sending large data files to clients, would be able to upload faster and not have to sit non-productively for hours at a desk waiting for a successful upload.
Faster uploads would increase productivity so the actual work could be done.
Graphic designers, photographers, videographers and designers would be able to spend more time on their art.
Response times would be faster, meaning the turnaround delivery time would be faster for both businesses and their clients which, in turn, increased productivity for everyone, Mrs Copeman said.
For instance, a broadband 2 gigabyte upload could be interrupted because of a server time-out due to the slowness of the upload.
When that happened, the process had to be repeated until it was successful, which was unproductive.
''Even basic services, like email, will improve. I've lost count of the times an email with a large attachment has been rejected due to server timeouts.''
One thing that should not be overlooked was the surge of community spirit seen during the Gigatown competition, she said.
''The city - or most of it - came together in the end. Even those who were sceptical about it sent out support in the last few weeks.''
It was great to see such passion from residents and their supporters - some from as far away as Ireland.
It would be wonderful if the spirit could be harnessed and continued for all of Dunedin, Mrs Copeman said.
