Photo by Sarah Marquet.
With plans for the Clutha Gold Cycle Trail to open about
April, the trust has settled on its brand.
Modelling the T-shirts and hats are trail trust member Peter
Cummings, of Lawrence (left) and trust chairman Rod Peirce,
of Roxburgh, as they cycle a completed section of trail near
Roxburgh. The clothing features a stylised design of the
trail winding its way through the landscape.
While the T-shirts feature only a white logo, the hats are
printed in colour - a blue sky and golden landscape to depict
the ''unique'' features of the trail, Central Otago District
Council brand manager Shirley Howden said.
Those features include the pastoral, horticultural and
gold-mining history of the district that the 73km trail
Mr Peirce said while it was good to have the designs settled,
it was just ''another step in the journey''.
A couple of sections were still under construction and
information panels and safety signs were yet to be installed.
Stephen Jeffery, chairman of the 34km Roxburgh Gorge Cycle
Trail which will link up with the Clutha Gold trail, said its
plans for branding were also in place.
''They [Clutha Gold Trail Trust] were first off the rank but
we will be following.''
He hoped to have the branding finalised by early next year.