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The same-day delivery service, called FILL, provides fuel at a fixed rate and works through a series of apps, designed by Christchurch-based company Global Office.
Currently in its pilot stage, FILL is available across the city.
FILL’s three founders, Tom Evatt, Tim Riley and Gavin Barr, say they will soon roll the service out in other parts of New Zealand.
"Our partnership with an experienced, local tech company has been vital in getting things off the ground," they said.
"A lot of solutions have come from our discussions with Global Office and we will need to continue to expand on the software as the company grows.”
To have their vehicle filled at home or work, customers can download the FILL app, make a booking and then leave their fuel cap popped for the driver to supply it with diesel or 91 at a specified time of the day.
FILL’s four apps are for web and mobile users, as well as the company’s drivers and administrators.
Among the special features is a route optimiser that informs drivers of the most efficient way to deliver to customers, with updates as new jobs are added to the list.
Similar businesses are already operating in the United States but the model needed a few changes before it could be applied in New Zealand.
FILL drivers can deliver both 91 and diesel.
"Many people have looked in disbelief when we have said we can provide this service at the same cost as the pump price but that’s what we’re doing," said Mr Evatt.
"We don’t have the same overheads as existing service stations or own or lease expensive real estate."
While FILL will deliver to anyone, the company has been primarily targeting companies with large fleets of vehicles.
"There are lots of benefits for companies, including minimising lost productivity, eliminating fuel theft, and maximising the use of expensive plant and equipment."